No matter the industry or type of business, customers are the most valuable asset a company has. Without customers, a company simply won't sustain. In order to maintain and grow your customer base, a company needs to be good at managing their customers.

This is why CRMs are considered one of the most valuable company assets. With a CRM, a company has the ability to manage their entire customer database in a single place. With a CRM, you can easily manage your relationship with customers without the need for dozens of spreadsheets. In a CRM you assign account managers for each customer and send notifications to those managers if there's anything to resolve regarding your customer.

Popular CRMs include HubSpot, ClickUp, and Salesforce – and each can help you stay on top of customer management. With a CRM you can both make sure customers stay happy and that they make payments on time. A CRM is a management tool uniquely for customers and employees.

As technology evolves, CRMs do too. And that's how we got the xRM. An xRM is an upgraded version of a CRM, letting you manage more than just customers. With an xRM, you can easily stay on top of your employees, marketing campaigns, payrolls, recruitment, inbound leads, and more.

Serviceform's Flex xRM is a fully flexible, all-in-one management tool that helps you manage leads, sales, tasks, and even billing. It's a unique combination of spaces, filters, and fully customisable fields that gives you an unparalleled playground to manage any and all projects.

Sign up for a free Serviceform account to try Flex xRM for free!