What is a third-part cookie and their impact on your website

What is a third-party cookie?

Learn all about third-party cookies and their significance in this comprehensive guide. Discover how these cookies work and how they differ from other types of cookies.

Third-party cookies are cookies running on a website that aren't set by that website. The most common example for third-party cookies are advertising cookies. Tech giants such as Facebook and Google have cookies that track your behaviour while browsing to run retargeting marketing campaigns, for example.

Have you ever visited a website and then opened Facebook or Instagram to immediately be bombarded by ads from that website or company? I'm sure all of us have experienced this at one point or the other. You have third-party advertising cookies to thank (or not!) for this.

Are these tracking cookies good? And are they an invasion of your privacy? The answer depends on who you ask. Tracking cookies are a type of cookie that's designed to track your browsing data and behaviour. Tracking cookies can in fact be a threat to your privacy. But they're used by websites for legitimate user experience and marketing purposes too while being necessary for most companies to carry out retargeting campaigns.

If you own a website and you use third-party tracking cookies, how do you make sure you don't invade anyone's privacy? The best way to do this is by adding a cookie banner to your website – and with that, giving web visitors control over which cookies they want running on your website for the duration of their session. With Serviceform's Cookie banner, you give the freedom to your web visitors to select which cookies they want to disable and which cookies they don't mind keeping active. Instead of just saying 'accept all' or 'reject all', Serviceform's cookie banner gives your web visitor 100% control over privacy preferences.

Cookie-Banner

Creating and installing a Serviceform Cookie banner onto your website is easy and only takes a few minutes. Just sign up for a free Serviceform account and create a cookie banner using our easy, no-code builder. When done, then copy the pixel code from your Serviceform account and paste it into the head tag of your website. You've now installed a free cookie banner onto your website without having to write a single line of code!

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