Both WhatsApp and WhatsApp Business have the same user interface (UI) and primarily work as a messaging medium. However, their intended uses are what sets them apart. While WhatsApp caters to personal communication, WhatsApp Business is designed to cater to businesses and entrepreneurs.

Let's take a brief look: WhatsApp is a widely popular messaging app that allows you to communicate with friends and family using text, voice notes, and video calls. In contrast, WhatsApp Business is a tailor-made solution that allows small businesses to communicate with their customers efficiently.

Although both app uses share similar features like messaging options, call capabilities, and end-to-end encryption, WhatsApp Business offers additional organisational tools. For instance, businesses can use automated greetings, quick replies, and labels to categorise customer conversations, which streamlines communication and saves time.

In addition, businesses can integrate Serviceform's WhatsApp for business to monitor both insights and statistics in tracking customer engagement and interaction, overall empowering businesses to optimise their outreach strategies.

The standard WhatsApp use is more focused on personal communication and lacks the organisational tools necessary for business purposes.

Regardless of which account type you choose, both are reliable and efficient for communication purposes. If you're looking for WhatsApp for business, It's easy to get started! Just register for a free account and start utilising our Social inbox and Chatbot tools to enhance customer communication while increasing leads for your business.