As a business owner, you know that engaging with potential customers who visit your website is essential to driving sales. But with so many options available, it's challenging to find the best way to engage with them. One efficient way to connect with potential customers and convert them is using live chat.

When it comes to engaging potential customers through live chat, taking the initiative is key. Start the conversation using a personalised greeting that addresses the customer by name and asks if they need any help.

Prompt responses to customer queries and requests are critical to building trust and credibility. Make sure you're available to respond to their messages quickly. If you're unavailable, set up an auto-responder that informs them of your availability and when they can expect a response.

Live chat is a more casual form of communication than email or phone, so it's important to use a conversational tone that puts the customer at ease. Avoid using formal language or industry jargon that may be confusing to the customer.

Personalisation is key to making the customer feel valued and appreciated. Use the customer's name and refer to their specific needs or concerns. This helps build rapport and fosters a positive customer experience.

Make sure you understand customer needs and provide relevant solutions or alternatives. Follow up to ensure the customer is satisfied with the outcome.

Sign up for a free account to try Serviceform's Live chat for free and start engaging with your potential customers today!