For web users, popups are admittedly a sore topic. It’s not uncommon for website popups to appear out of nowhere, ultimately disrupting the user experience.
But if you use popups smartly – like with exit intent popups – you can actually reduce your bounce rate and retain users who’d otherwise leave your site. Here are a few reasons why you should use popups on your website:
Reduce bounce rate: Using exit intent popups, you can retain web visitors by making the popup trigger only when they’re looking to exit.
- For example: Cart abandonment popup
Generate more leads: By designing attractive popups, you can get more visitors to engage with your website and actually leave their contact details.
- For example: Real estate market report popup
Display promos and discounts: Popups are a great way for you to spread the word about promotions and campaigns you’re running through your website.
- For example: 2 for 1 promo popup
Sounds great! But how do you build and then add a popup to your website? In this article, we’ll take a look at OptinMonster and Elementor to see which popup creator is best for you.
Both OptinMonster and Elementor provide easy, no-code popup builders. And both have a few different popup types included in their packages to experiment with.
What is OptinMonster?
OptinMonster offers two main types of popups: Exit intent popups and Lightbox popups. Exit intent popups are popups that appear when a user tries to exit the webpage while Lightbox popups have your other page content fade into the background to grab the user’s attention.
But the coolest thing about OptinMonster is the ability to target these popups based on an email list, among other segments. OptinMonster offers page-level targeting, geo-location targeting, and device-based targeting, giving you control over who sees your popups, when, and on what pages.
What is Elementor?
Elementor also offers several different popup types – like lead capture popups, email subscription popups, and promotional popups. Elementor’s popup builder is a no-code drag-and-drop builder that makes it easy to learn and build popups.
With Elementor, you can engage your audience with popups using custom triggers and other advanced settings. You can also set triggers for your Elementor popups based on page load, click, scroll, page exit intent, scroll-to element, or after inactivity.
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