Can you communicate your promotions and announcements without impacting your website’s user experience? Because a floating bar can!
A floating bar is a tool that sits at the top or bottom of your website and spotlights important information. A floating bar displays text along with a CTA button or lead collection fields.
Though a simple tool in design, a floating bar is proving very powerful for its ability to highlight important information without having to change anything else on a website. This all means the tool is a perfect fit for literally any website.
Here are some other floating bar benefits:
- Build authority in your space by growing your newsletter subscribers:
- For example: Newsletter subscription floating bar
- Add a smart CTA in your floating bar to help web visitors quick-navigate to a certain page:
- For example: Recruitment floating bar
- Increase completed checkouts by promoting how many hours are left in the current seasonal promotion:
- For example: Valentine’s day offer floating bar
These are some real-world examples of what you can do with a floating bar – but only after you’ve found the right provider! In this article, we'll dive into popular online providers Convertful and Promolayer to help you decide which floating bar provider is right for you.
Both Convertful and Promolayer offer no-code floating bar creators that make building and customising floating bars easy. And the best part? Both platforms provide an easy floating bar builder that literally anyone can use to build attractive floating bars!
What is Convertful?
Convertful is an SaaS company offering an array of conversion tools such as popups, welcome ‘mats’, and floating bars. All of their tools can be built and customised using their quick, no-code builder.
One of their cooler features, Convertful offers precise targeting. Rather than showing everything to everyone, Convertful lets you filter your audience based on user behaviour, visit source, interactions, and many other conditions.
And the leads earned through Convertful’s floating bars are conveniently sent to your CRM. You can also integrate Convertful with 1500+ apps through Zapier as well as native integrations.
What is Promolayer?
Promolayer is another major player in the conversion marketing space. Their main product is actually the popup but offer a strong floating bar option too.
They have a few variations on floating bars for different use cases. You can create, for example, floating bars with a countdown to get people to look forward to events as well as promotions, highlight limited-time coupon codes, and more.
Promolayer has a lot of options when it comes to targeting. With language targeting for example, you can literally speak all your users’ languages. Just build one floating bar for each target language and Promolayer will display the correct one based on the language settings of the user browser. Smart!
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