Moberg Bil - 200 qualified leads in just 2 months

Chatbot: A driver of digitisation for automotive 

As a growing car dealer in the Swedish market, Moberg Bil wanted to make its trademark stronger and be at the forefront of digitalisation in the automotive industry. Their goal is to serve customers better on digital channels, driving value for them and eventually boosting sales.

Oliver, the Marketing Manager at Moberg Bil, emphasized, "Developing accessibility for our customers, both physically and digitally, is a crucial factor for Moberg Bil."

Before Serviceform, Moberg Bil tried two different chatbot providers but the results were unsatisfactory. This led them to search for a better conversion tool that increases accessibility and reduces the threshold for the client to contact them. 

How did this new conversion tool work out for them? Were they able to ensure no customers were overlooked, even during unmanned hours? Did they find a solution that gives customers the confidence to start a conversation? Let’s find out.

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200 qualified leads in just 2 months  

Moberg Bil was looking for a chatbot that could proactively reach out and give customers an engaging and personalised interaction  - a chatbot with a human touch to capture customer interest.

With the chatbot,  Moberg Bil wanted to tell web visitors and customers “ Talk to us. You can connect with Moberg Bil anytime, even beyond business hours, for help, information, or appointment bookings. 

Understanding Moberg Bil's needs, our Swedish customer team collaborated closely with them. The result? A visually appealing chatbot with a popup that encourages visitors to take action. This innovative chatbot allows customers to smoothly engage in activities like buying, selling, and scheduling meetings directly with the agent — all within the friendly and accessible interface of the chatbot.

"Serviceform has truly surpassed our expectations, generating close to 200 leads in just two months—far beyond what we anticipated!" exclaimed Oliver, expressing his excitement about the outstanding results. Comparing Serviceform to their previous chatbot providers , he noted, "This result is significantly better than the tools we have used before."

Oliver conveyed his high satisfaction with the experience, highlighting the ease of getting started with Serviceform. "It's extremely easy to start with Serviceform. Initially, we began with a very simple chatbot to evaluate the tool and see its potential. We’re now pleased with the result and ready to continue developing and using their tools."

Oliver highlighted the excellent customer support experience. "The customer support has been absolutely good and easy to contact". Oliver also commended Serviceform's proficiency in clarifying the workings and structure of their tools. He emphasized the valuable assistance provided by Serviceform, offering insights to improve the tool according to their unique requirements. He also pointed out the accessibility, promptness, and overall positive experience when working with the Serviceform customer success manager to implement desired changes.

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Who is Moberg Bil 

Moberg Bil stands out as a prominent automotive dealer in Sweden authorised for buying, exchanging, selling, and brokering various vehicles.

Operating from its headquarters in Gothenburg, Vastra Gotaland, Moberg Bil has gained prominence in the Swedish automotive market. Established in 2016, they've achieved success in a short period through their competitive pricing and commitment to quality.

Quality assurance is a priority for Moberg Bil. Every vehicle undergoes meticulous checks at their Autoexperten workshop. They prefer acquiring vehicles with solid histories, often sourcing from leasing companies and new car dealerships. This ensures that the cars they offer consistently meet high standards.

Moberg Bil – Safety, quality and joy at the right price!