Are you a full service marketing agency looking to expand your service offerings? First thing you need to keep in check is service quality – make sure your services stay relevant, consistent, and satisfying to customers.  Best way to do it? Find a trustworthy agency white label partner. 

But what is an agency white label? An agency white label is the most common type of partnership between two companies. One company resells the product or service of the other company under the first company’s brand name. An agency white label allows your full service marketing agency to sell a product or service without having to worry about developing or marketing that product. 

One service type fitting for agency white label is website conversion tools. Most agencies provide branding, SEO, or advertising services but the only thing your customers really care about is how many leads you’re getting them. Make their money worthwhile by offering website conversion tools that convert web traffic from social media, SEO, and ads into actual leads.  

Through an agency white label, your full service marketing agency can offer a multitude of website conversion tools to your customers and as your own. Gone are the days where limited resources and budget constraints hindered your potential. If you’re looking for your full service marketing agency to really spread its wings, an agency white label is the way to go. 

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Why an agency white label is important for a full service marketing agency

Before we go too deep into finding a trustworthy agency white label partner, let’s first look at why your full service marketing agency needs an agency white label. There are two main types of business partnerships. The first one is a white label partnership and the other is an affiliate sales or a revenue share partnership. A revenue share or an affiliate sales partnership is where your full service marketing agency resells another company’s product for a commission. 

If your agency is a full service marketing agency, that means your agency offers all the marketing solutions required for a business including (but not limited to) strategic planning, content creation, social media, PPC, website conversion tools, and analytics. 

But, of course, you can’t do it all by yourself either. If you must, expect your team to be overwhelmed and your resources stretched thin. Your service quality and personal touch in customer service may also suffer. Imagine a better scenario where you take care of strategy, content, and creatives while your agency white label partner provides the necessary website conversion tools to automate the lead flow and help you provide necessary analytics. 

Doesn’t that sound like an excellent division of labour? That’s the advantage of having an agency white label for your full service marketing agency. If you have an agency white label, you can focus on your own strengths and polish them while your partner provides the website conversion tools missing from your agency. What if your full service marketing agency’s strength is already website conversion tools? Then you should look for an agency white label partner who provides you with the creative edge that’s required for running marketing campaigns. 

As mentioned, an agency white label partnership works in many different ways. And you’ll be able to provide an array of services to customers that you’d otherwise not have been able to. The reason why you should choose an agency white label partnership over an affiliate sales partnership is because in an agency white label agreement, you’ll be able to sell all these services as your own. The customer remains entirely yours and you take care of that customer without spoiling the soup with too many ingredients. 

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A fully trustworthy partner for your full service marketing agency

Now you know how your full service marketing agency can provide a complete solution to customers. But you don’t get in bed with a partner simply because they bring something more to the table. In order for you to be able to even consider an agency white label partnership, you need to be sure you can trust the partner you’re getting in bed with. 

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Step 1: Research and referrals

First things first: Do your research. Compile a list of companies that offer agency white label partnerships and take a look at their track record. Check their websites to find out other partners they’re working with and look for familiar names and faces. If you see a well-known full service marketing agency working with them, reach out and ask for a referral. You’d be surprised by how many people would be willing to help. 

Another key step is figuring out the partnership model and exactly what you get out of it. Find out how much they charge for an agency white label and what customisation options you have. Find out clearly how you can rebrand and customise their services to sell as your own and find out how much of a commission you have to give them for each sale you make. In addition, look at how much training and support they’re willing to give. Knowing this information early will help you greatly in the negotiation phase. 

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Step 2: Expertise and experience

Now you have referrals to gauge whether the agency white label partner is suitable for your full service marketing agency. Next up, you need to get to know about the partner’s expertise and experience. How? Start by reading reviews of the partner. If the agency white label partner you’re considering is offering website conversion tools, then read reviews about them on software review platforms like G2 and Capterra. See what their users have to say about these website conversion tools. 

If you feel the agency white label partner is capable of offering a reliable solution that can add value to your full service marketing agency, now it’s time to consider their partnership model. First look at the company’s pricing structure. Then take a glance at your customer list and see if your customers are able to afford the website conversion tools (or whatever other solution offered) by the agency white label partner. Because at the end of the day, if you can’t upsell the new services that you offer through your agency white label to your existing customers, you stand to gain little from the partnership. 

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Step 3: Vibe check

If everything is looking good so far, the next step is to take a meeting with your agency white label partner. In any form of partnership, communication is key. This could not be truer for an agency white label partnership. Keep an open line of communication and make your expectations crystal clear. See if the team you’re going to be working with is easy to work with and whether they match your style of business. Every company works in their own way. So if you feel like your agency white label partner doesn’t meet the mission of your full service marketing agency, then it’s a good idea to walk away. 

If you feel like you can work with them and the solutions they offer add value to your full service marketing agency (and that your customers need those solutions while also being able to afford them), you’ve ticked all the critical boxes. Now it’s time to sign the partnership agreement! 

Serviceform provides both these types of partnership options and we’re even known to create custom partnership models depending on your requirements. Under Serviceform’s agency white label partnership model, you can rebrand and sell all of our tools as your own – meaning under your own name. You don’t even have to mention our name to your customers! 

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Wrapping up

There are two main partnership models you can choose for your full service marketing agency: Revenue share partnership, and an agency white label partnership. A revenue share partnership works on commission whereas an agency white label partnership allows you to resell the partner’s product(s) as your own. 

For a full service marketing agency, it’s always advisable to choose an agency white label over a revenue share partnership because if you go for an agency white label, your customers will be able to get all their marketing solutions from one provider. The value you offer and your brand authority will also go up. But if you’re going for an agency white label partnership, you need to do your homework before you decide to partner with another company.

We’ve simplified the process of finding a trustworthy agency white label partner into 3 steps: Research and referrals, expertise and experience, and then vibe check. First do your research to see if the company you’re considering for a partnership is working with another well-known full service marketing agency. If they do, ask for a referral. 

Then check the company’s expertise and experience in their field of work. For example, if they offer website conversion tools, look for reviews on software review platforms to see what users have to say about the website conversion tools they offer. Last but not least, do a vibe check. See if the working style of your full service marketing agency matches that of the agency white label partner. 

If you can tick all three of these boxes, you can confidently say you’ve chosen a high-potential agency white label partnership for your full service marketing agency!