Page-aware routing
The page decides the team. A car listing goes to its dealer, a property to its agent, a branch page to that branch. On your site and on the portals where your listings appear.
One widget across your whole site. The page decides the team, the overflow chain decides who answers within 15 seconds, and the lead lands in the right inbox with an AI summary attached. Built for dealerships, car sellers, real estate agencies, ecommerce and support teams that handle serious volume.
Trusted by dealerships, real estate agencies and online stores across Europe.
EBEmma Berg<emma@demo.example>
to soporte@serviceform.com · cc Albert R., Ana C. +3
Hi team, following up on what Juli mentioned.
We can use the flows we already have with Automotor as a reference.
On Fri, 12 Jun 2026, Juli wrote:
GRUP balartFor both WhatsApp flows we've updated the capture flow for the sale.
— Not another live chat
A small help desk gets by with one queue and a few agents. Dealerships, car sellers, real estate agencies, online stores and support teams handling thousands of chats need the right person fast, and the lead where the sale happens. That is the difference.
Most live chats
Drop every chat into one queue and hope the right person picks it up.
Serviceform
Route by page. Every listing, property and branch page has an owner, and the chat goes straight to them, on your site and on the portals.
Most live chats
Measure response time in minutes against one SLA.
Serviceform
Overflow in seconds. Branch, region, central, 15 seconds apart, and the visitor only ever sees one thread.
Most live chats
Treat every conversation as a support ticket.
Serviceform
Treat it as a lead. Emailed to the branch inbox, resent to any dealer or partner in a click, stored in the customer data platform.
Most live chats
Put every branch employee into the full platform.
Serviceform
Give branch staff a live chat only login. They answer chats and see nothing else, with WhatsApp numbers per branch following the same rules.
Most live chats
Bolt on a generic AI bot trained on a help centre.
Serviceform
AI your team trains. Drafts come from your quick replies and instructions, carry a confidence score, and improve from every corrected reply.
1.2 M
conversations across 490 companies in the last 12 months
38%
of human-answered chats got a reply within 15 seconds, median wait 30 seconds
30%
of all leads arrive outside 8 to 18 office hours
56%
of leads come from WhatsApp, which is 29% of conversations
— How routing works
The page decides the team, seconds decide the overflow, and every lead lands where the branch expects it. Here is the whole picture in four diagrams.
Rules read the page the chat starts on and send it to the team that owns it, on your site and on the portals where your listings appear.
If nobody joins in time, the chat moves on. Wait times are seconds, so a visitor never sits in a silent queue.
0 s
Branch team
15 s
Regional sales
30 s
Central team
Same thread, same history. The visitor only sees a short connecting note.
One number per branch or brand, each mapped to a team. A menu lets the customer choose first, then the same routing and hours apply.
+358 40 123 4567
Branch Oulu
+358 50 765 4321
Branch Helsinki
A chat with contact details becomes a lead and is emailed to the addresses set for that team. Resend it to a saved email whenever you need.
Resend to saved emails
The page decides the team. A car listing goes to its dealer, a property to its agent, a branch page to that branch. On your site and on the portals where your listings appear.
Branch first, then region, then central, 15 seconds apart. Same thread the whole way. Per-team hours and time zones decide who is even in play.
faster first response
Teams using the AI co-pilot reply more than three times faster than typing from scratch.
A chat with contact details is a lead, not a ticket. It is emailed to the branch, resent to any partner in one click and saved to the customer data platform.
A three line summary and one reply drafted from your own quick replies and instructions, with a confidence score. Teach it a better answer and it learns from what agents really send.
AI summary and reply
Every conversation opens with a short summary: where the visitor came from, what they want and what is still unknown. Below it sits one reply, written in the visitor's language from your own instructions and quick replies, with a confidence score so the agent knows when to double check. Add it to the chat, edit it, or teach the AI a better answer. It learns from what your team actually sends, so the suggestions sound more like you every week.
Emma Berg
Web chat · live now
AI summary
Visitor came in through Quick contact and greeted Hiruni by name.
No question or request has been raised yet.
Company is still unknown, so the chatbot asked for it last.
Suggested AI reply Confidence 86%
Hi! Happy to help. Which company are you with?
One inbox for every channel
Website chat, WhatsApp, Instagram, Facebook Messenger and email land in the same inbox, one thread per customer with the whole history. Connect a WhatsApp number per branch and it follows the same team routing and overflow as the website chat. Nobody hunts across seven apps for the last message.
Web, desktop and mobile
The browser, the desktop app for Mac and Windows, and the iPhone and Android apps all show the same inbox. Mira handles the routine questions around the clock in the visitor's language and hands over to the right person with the thread and an AI summary attached the moment a human is needed.
Mira
Typically replies instantly
Built for volume
Three showrooms, a real estate agency with twenty offices, a webshop with a support team of forty, or a franchise with a hundred locations: the setup is the same. Teams per branch or topic, roles for local staff, one widget, one inbox, and every lead where the deal is closed.
Teams per brand, location or language. Cross-brand teams see everything, local teams see their own queue. One login.
Master, admin, user, live chat only and viewer. Protected transfers and visibility rules keep a live conversation where it belongs.
One number per branch or brand, each mapped to a team, with a menu so the customer picks sales or service first.
EU data, GDPR by default, webhooks and native integrations into the CRM you already run.
— Live chat by industry
Routing, overflow, leads and AI drafts set up the way your industry actually sells.

Customer story · Saka Finland
— Proof
Real revenue lifts, every quarter, on every continent.




A direct website integration brings order information to customers and significantly reduces the workload on outsourced customer service.
Chatbots on every listing qualify buyers and book viewings around the clock, doubling the leads agents get from the same traffic.
The dealership group's AI qualifies buyers before the sales call, so the leads that reach the team actually close.



— Hosted in Europe
Your customer data stays where it belongs. We run on EU infrastructure, with no subprocessors outside the EU. Compliance is not a feature you turn on.
Every byte hosted in the European Union. Frankfurt, Helsinki, Dublin. Not "available in EU." Just EU.
Data processing agreement signed on day one. Right to erasure, portability and access wired into the platform.
No US subprocessors. No grey-zone analytics. Your customer data does not leave the EU.
— Behind Serviceform
Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.
— Questions
Everything the big teams ask before they switch: how chats reach the right people, what happens when nobody answers, and how leads move on.
— Free analysis
Book a free 20-minute call with Daniel. We go through your website and live chat together, so you see exactly where you are leaving money on the table.
Real talk, no fuss. No slide decks, no pressure to buy.