Live chat that sends every conversation
to the right team, in seconds.

One widget across your whole site. The page decides the team, the overflow chain decides who answers within 15 seconds, and the lead lands in the right inbox with an AI summary attached. Built for dealerships, car sellers, real estate agencies, ecommerce and support teams that handle serious volume.

Trusted by dealerships, real estate agencies and online stores across Europe.

app.serviceform.com/inbox
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  • EB Emma Berg · 717:15 soporte@serviceform.com Re: WhatsApp bot optimisation. Demo
  • SL Sandra Lopez17:09 soporte@serviceform.com Re: Education project updates
  • MM Marina Marin · 417:01 soporte@serviceform.com Re: Pending leads. M-Auto
  • LC Liam Carter16:41 soporte@serviceform.com Optimisation tweaks for IMEP
  • LM Lisa Mets16:35 asiakas@serviceform.com Anniversary campaign, hi there
  • GR Gabriel R.16:14 You: what is your email?
  • AM Ana Miro · 216:06 soporte@serviceform.com Re: Block national holidays
  • HN Hernan N.15:50 soporte@serviceform.com Re: Spreadsheet, price list
  • SA Sergi Armengol16:30 soporte@serviceform.com Planning 6-week campaign send
  • EB Emma Berg · 717:15 soporte@serviceform.com Re: WhatsApp bot optimisation. Demo
  • SL Sandra Lopez17:09 soporte@serviceform.com Re: Education project updates
  • MM Marina Marin · 417:01 soporte@serviceform.com Re: Pending leads. M-Auto
  • LC Liam Carter16:41 soporte@serviceform.com Optimisation tweaks for IMEP
  • LM Lisa Mets16:35 asiakas@serviceform.com Anniversary campaign, hi there
  • GR Gabriel R.16:14 You: what is your email?
  • AM Ana Miro · 216:06 soporte@serviceform.com Re: Block national holidays
  • HN Hernan N.15:50 soporte@serviceform.com Re: Spreadsheet, price list
  • SA Sergi Armengol16:30 soporte@serviceform.com Planning 6-week campaign send
Used by 1,500+ businesses

— Not another live chat

Most live chats run a queue. This one runs your whole team.

A small help desk gets by with one queue and a few agents. Dealerships, car sellers, real estate agencies, online stores and support teams handling thousands of chats need the right person fast, and the lead where the sale happens. That is the difference.

  • Most live chats

    Drop every chat into one queue and hope the right person picks it up.

    Serviceform

    Route by page. Every listing, property and branch page has an owner, and the chat goes straight to them, on your site and on the portals.

  • Most live chats

    Measure response time in minutes against one SLA.

    Serviceform

    Overflow in seconds. Branch, region, central, 15 seconds apart, and the visitor only ever sees one thread.

  • Most live chats

    Treat every conversation as a support ticket.

    Serviceform

    Treat it as a lead. Emailed to the branch inbox, resent to any dealer or partner in a click, stored in the customer data platform.

  • Most live chats

    Put every branch employee into the full platform.

    Serviceform

    Give branch staff a live chat only login. They answer chats and see nothing else, with WhatsApp numbers per branch following the same rules.

  • Most live chats

    Bolt on a generic AI bot trained on a help centre.

    Serviceform

    AI your team trains. Drafts come from your quick replies and instructions, carry a confidence score, and improve from every corrected reply.

1.2 M

conversations across 490 companies in the last 12 months

38%

of human-answered chats got a reply within 15 seconds, median wait 30 seconds

30%

of all leads arrive outside 8 to 18 office hours

56%

of leads come from WhatsApp, which is 29% of conversations

— How routing works

One chat widget, every team in the right place.

The page decides the team, seconds decide the overflow, and every lead lands where the branch expects it. Here is the whole picture in four diagrams.

Route by page

Rules read the page the chat starts on and send it to the team that owns it, on your site and on the portals where your listings appear.

Used car page, Tampere
Tampere sales
Listing on a real estate portal
Listing agent
Any other page
Default team

Overflow chain

If nobody joins in time, the chat moves on. Wait times are seconds, so a visitor never sits in a silent queue.

0 s

Branch team

15 s

Regional sales

30 s

Central team

Same thread, same history. The visitor only sees a short connecting note.

WhatsApp numbers to teams

One number per branch or brand, each mapped to a team. A menu lets the customer choose first, then the same routing and hours apply.

+358 40 123 4567

Branch Oulu

Oulu sales

+358 50 765 4321

Branch Helsinki

Helsinki sales
1 Sales · 2 Service · 3 Other

Leads, delivered and resent

A chat with contact details becomes a lead and is emailed to the addresses set for that team. Resend it to a saved email whenever you need.

Chat with name, phone and question
Oulu sales inbox
Helsinki sales inbox

Resend to saved emails

dealer-north@…partner-b2b@…+ any address

Page-aware routing

The page decides the team. A car listing goes to its dealer, a property to its agent, a branch page to that branch. On your site and on the portals where your listings appear.

Overflow in seconds

Branch first, then region, then central, 15 seconds apart. Same thread the whole way. Per-team hours and time zones decide who is even in play.

3.4×

faster first response

Teams using the AI co-pilot reply more than three times faster than typing from scratch.

Leads to the branch inbox

A chat with contact details is a lead, not a ticket. It is emailed to the branch, resent to any partner in one click and saved to the customer data platform.

AI your team trains

A three line summary and one reply drafted from your own quick replies and instructions, with a confidence score. Teach it a better answer and it learns from what agents really send.

AI summary and reply

Read the chat in three lines, reply in one click.

Every conversation opens with a short summary: where the visitor came from, what they want and what is still unknown. Below it sits one reply, written in the visitor's language from your own instructions and quick replies, with a confidence score so the agent knows when to double check. Add it to the chat, edit it, or teach the AI a better answer. It learns from what your team actually sends, so the suggestions sound more like you every week.

  • A summary of the whole conversation before you type a word
  • One reply grounded in your instructions and quick replies, with a confidence score
  • Teach AI: your team's corrections become tomorrow's suggestions
EB

Emma Berg

Web chat · live now

AI summary & reply

AI summary

Visitor came in through Quick contact and greeted Hiruni by name.

No question or request has been raised yet.

Company is still unknown, so the chatbot asked for it last.


Suggested AI reply Confidence 86%

Hi! Happy to help. Which company are you with?

Add to chat Refresh Teach AI

One inbox for every channel

Every channel, one thread per customer.

Website chat, WhatsApp, Instagram, Facebook Messenger and email land in the same inbox, one thread per customer with the whole history. Connect a WhatsApp number per branch and it follows the same team routing and overflow as the website chat. Nobody hunts across seven apps for the last message.

  • One thread per customer across web, WhatsApp, Instagram, Messenger and email
  • WhatsApp numbers per branch, mapped to teams, with the same overflow chain
  • Tags, notes, translation and block lists built in
See the shared inbox

Web, desktop and mobile

Answer from the showroom floor.

The browser, the desktop app for Mac and Windows, and the iPhone and Android apps all show the same inbox. Mira handles the routine questions around the clock in the visitor's language and hands over to the right person with the thread and an AI summary attached the moment a human is needed.

  • Native iPhone and Android apps, plus desktop and web
  • Routine questions resolved 24/7 without a human
  • Handover with the full thread and a summary, never a cold start
Meet Mira AI

Mira

Typically replies instantly

×
Hi! Is the Pegasus 41 back in stock?
Yes, back in your size (42) today. Want me to hold a pair for 30 min?
Yes please 🙌
Write a message…

Built for volume

One inbox for a hundred branches.

Three showrooms, a real estate agency with twenty offices, a webshop with a support team of forty, or a franchise with a hundred locations: the setup is the same. Teams per branch or topic, roles for local staff, one widget, one inbox, and every lead where the deal is closed.

  • Multi-brand, multi-location

    Teams per brand, location or language. Cross-brand teams see everything, local teams see their own queue. One login.

  • Roles for branch staff

    Master, admin, user, live chat only and viewer. Protected transfers and visibility rules keep a live conversation where it belongs.

  • WhatsApp per branch

    One number per branch or brand, each mapped to a team, with a menu so the customer picks sales or service first.

  • Hosted in Europe

    EU data, GDPR by default, webhooks and native integrations into the CRM you already run.

Saka Finland

Customer story · Saka Finland

Filling out a form takes more effort. Chat makes it easier for the customer to start the conversation.

more website leads
5/5
customer experience rating
2021
working with Serviceform since
Read the story

— Proof

Loved by 1500+ websites.
The brands you already buy from.

Real revenue lifts, every quarter, on every continent.

StockmannRenaultPeugeotInterfloraKodistoVekeRE/MAX
  • Maskun Kalustetalo: case study

    Maskun Kalustetalo

    A direct website integration brings order information to customers and significantly reduces the workload on outsourced customer service.

    ~80% fewer order enquiries reaching support
    Read the case study →
  • RE/MAX: case study

    RE/MAX

    Chatbots on every listing qualify buyers and book viewings around the clock, doubling the leads agents get from the same traffic.

    more leads from the same site traffic
    Read the case study →
  • Gedauto: case study

    Gedauto

    The dealership group's AI qualifies buyers before the sales call, so the leads that reach the team actually close.

    +460% lead-to-sale conversion vs. web forms
    Read the case study →

— Hosted in Europe

European by default.

Your customer data stays where it belongs. We run on EU infrastructure, with no subprocessors outside the EU. Compliance is not a feature you turn on.

  • EU data centres

    Every byte hosted in the European Union. Frankfurt, Helsinki, Dublin. Not "available in EU." Just EU.

  • GDPR by default

    Data processing agreement signed on day one. Right to erasure, portability and access wired into the platform.

  • No cross-border data

    No US subprocessors. No grey-zone analytics. Your customer data does not leave the EU.

— Behind Serviceform

Built in Europe 🇪🇺. With humans.

Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.

— Questions

The details behind live chat routing, leads and teams.

Everything the big teams ask before they switch: how chats reach the right people, what happens when nobody answers, and how leads move on.

  • How does a chat reach the right team?
    Every chat carries the team it belongs to. The chatbot flow or the page it started on decides the team, and that team sees it in its queue. Chats without a team land in Free chats, where any agent can join. The agent who joins owns the conversation until they leave it or transfer it.
  • What happens when nobody picks up a chat?
    Auto team transfers handle it. Set a wait time in seconds, and if the original team has not joined by then, the chat moves to a second team, and after another wait to a third. You can apply a transfer always or only when the first team is offline, so overflow at lunch or after hours never sits unanswered.
  • Can each team have its own opening hours?
    Yes. Live chat hours are set per team, day by day, in the team's own time zone, and single days can be switched off for holidays. Three modes: business hours, business hours plus at least one agent online, or offline. Outside those hours the chatbot collects the visitor's details instead of leaving them waiting.
  • Can a specific page route to a specific team, like on car or real estate portals?
    Yes. Routing rules read the page the chat starts on: the dealer, branch or listing agent that page belongs to. A used car page in Tampere goes straight to Tampere sales, a listing on a real estate portal goes to the agent named on that listing, and every other page goes to the default team. It works on your own site and on the portals where your listings appear, so one chat widget serves the whole network without a central desk sorting chats by hand.
  • What does an overflow chain look like in practice?
    A typical setup: the first 15 seconds with the branch team, then the regional sales team, then the central team. Each hop keeps the same thread and the same history; the customer only sees a short note that they are being connected. Wait times are seconds, not minutes, so a visitor never sits in a silent queue.
  • Do WhatsApp chats follow the same routing and overflows?
    They do. Connect several WhatsApp numbers, one per branch or brand, and map each number to a team. Inside WhatsApp the chatbot can offer a menu so the customer picks sales or service first. From there the same team routing, overflow chain and opening hours apply as for website chat, and the conversation lands in the same shared inbox.
  • How does online and offline status work?
    Two modes. Automatic follows the app: an agent is online while it is open and drops offline when it closes. Manual lets agents set their own status and keeps it until they change it. The team view shows who is available right now.
  • Can an agent hand a chat to someone else?
    Transfer chat moves a conversation to another team or a named colleague with the whole thread attached, so the customer never repeats themselves. Protected transferring restricts transfers to the agent in the chat and admins, so a live conversation cannot be pulled away by mistake.
  • Can one agent handle several chats at the same time?
    Multichat lets an agent keep several conversations open side by side. Switch it off and each agent focuses on one chat at a time. Unread and unassigned filters show what still needs a first reply, and message counts show how long each thread has grown.
  • Where do leads go, and can I send them again?
    When a chat captures contact details it becomes a lead and is emailed to the addresses set for that tool or team. The chat shows where it went. To send it again, open the chat, pick one of your saved emails or type any address, and the full transcript with the contact details goes out once more. Dealers, branches and partners get it in seconds.
  • What are saved emails?
    A shared list of recipient addresses for your workspace, each with a label, so agents forward conversations with one pick instead of typing a dealer's address by hand. You can include the chat's label in the copy, so the recipient sees what kind of enquiry it was.
  • Which channels come into the same inbox?
    Website chat, WhatsApp, Instagram, Facebook Messenger, and email through Gmail or Outlook. One thread per customer with the full history, whichever channel they used last.
  • How does the WhatsApp 24 hour rule work here?
    WhatsApp lets you reply freely within 24 hours of the customer's last message. The inbox shows when a conversation has expired, and after that you reach out with an approved template. Business accounts connect through the official WhatsApp signup.
  • How do quick replies work for a large team?
    Quick replies are canned answers with three scopes: private to one agent, shared with a team, or shared with the whole company. Headers and tags keep hundreds of them organised, and agents search them from the composer. The AI also uses them when it suggests a reply.
  • Can we tag and annotate conversations?
    Tags mark what a conversation was about and feed the statistics, so you can see which topics drive volume. Internal notes stay inside the thread for your team and are never shown to the customer.
  • What if a visitor writes in a language the agent does not speak?
    Turn on translation and incoming messages can be read in your own language with one click. The AI suggested reply is written in the visitor's language, so the agent can answer without switching tools.
  • Can we block spam or abusive visitors?
    Yes. Block by email address or phone number, and blocked users can no longer message you through the inbox. Admins manage the block list in settings.
  • What does the AI do inside the inbox?
    Each chat opens with a three line summary and one suggested reply drafted from your instructions and quick replies, with a confidence score. The agent adds it to the chat, edits it, or teaches the AI a better answer. It learns from what your team actually sends. Turn it on for the whole company and let each person switch it off for themselves.
  • Which devices can my team answer from?
    The browser, the desktop app for Mac and Windows, and the iPhone and Android apps. Notifications with sound arrive on every device, so a chat assigned to you or a mention never goes unseen. Your data is hosted in Europe.
  • We run several brands or locations. Can they share one inbox?
    Yes. Teams can be split by brand, location or language, and an agent belongs to any number of teams. Cross-brand teams see every brand's conversations; local teams see only their own queue. One login, one inbox, and each brand keeps its own chat widget, hours and lead recipients.
  • Can lead emails go to different people per branch?
    Lead recipients are set per tool and per team, so a chat captured on the Oulu branch page emails the Oulu sales inbox while the Helsinki page emails Helsinki. The chat records where the lead went, and agents can resend it to any saved email or address afterwards.
  • What roles and permissions exist?
    Master and admin roles manage settings, teams and billing. User is a normal agent. Live chat user sees only the inbox, nothing else in the platform, which suits dealers and branch staff. Viewer is read only. Protected transferring and chat visibility rules decide who can move or see a conversation after a lead has been sent.
  • Which statistics do I get per team and agent?
    Chats per team and per agent, first response time, resolution time, tags by topic, leads captured and where they were sent, plus online time per agent. The AI draft statistics show how often suggestions were shown, used and edited, per team and per user.
  • Can chats and leads flow into our CRM?
    Webhooks send new chats, leads and updates to any system that accepts them, and native integrations cover the common CRMs. Every lead also lands in the built in customer data platform, so the conversation history and the contact are linked without extra work.

— Free analysis

Is live chat closing sales, or just chatting? Let's find out.

Book a free 20-minute call with Daniel. We go through your website and live chat together, so you see exactly where you are leaving money on the table.

Book a free analysis Reply within one business day

Real talk, no fuss. No slide decks, no pressure to buy.

Daniel Aguilón, Responsable de España, Serviceform
Daniel Aguilón Responsable de España, Serviceform