Signs of new life has sprung up in 2024 Spring season in the housing market. But with a historically high pricing market and tight inventory, many realtors are undoubtedly struggling with their listings in this already competitive market. 

The key to success? Adopt new real estate marketing trends. 

How do we know? Well, not to self-boast, but we’ve gained valuable insights from our experience as a leading lead generation partner for real estate companies across the US and Europe. We've witnessed real estate marketing challenges our clients face and helped them overcome them using innovative real estate technology.

This blog in its essence is a cheat code that explores ingenious real estate marketing trends like AI-powered chatbots to the infusion of new ideas like sustainable marketing in real estate, giving you everything you need to win. Keep reading to decide which real estate marketing trends you should water and which ideas you should weed out in 2024. 

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Top 7 real estate marketing trends: Video Marketing 

Real estate is inherently a visual commodity, which has made video-based real estate marketing bloom in recent years. It's only logical for realtors and agencies to take advantage of this visual medium — and if you’re not, you’re missing out big time. 

Video is an easier avenue to attract prospective clients because you have the highest potential to capture their undivided attention. Once you use video to connect with your target audience, you initiate a personal rapport with them. 

You don’t need high-end equipment or a production house to start. Simply use your smartphone to create videos that take potential buyers on a walkthrough of a new listing, highlighting its best features. By creating captivating videos, you tap into a broader audience, because leading social platforms like Instagram prioritise video content in their algorithms, making your videos more likely to be seen.

Putting this real estate technology into practice can seem overwhelming, but it doesn't have to be. We recommend starting with something basic like a virtual tour, a simple neighbourhood guide, or a video chatbot with the agent.

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Top 7 real estate marketing trends: Social media marketing 

Many realtors shy away from social media marketing because they’re accustomed to traditional real estate marketing ideas. Who would’ve thought that TikTok once clowned by many, would become a robust marketing platform one day? Or WhatsApp – once a messaging platform is now an interactive marketplace. 

Social media has long overcome the construct of connecting people and has emerged as a pivotal platform, especially for real estate marketing. 63% of realtors actively use social media to amplify the exposure of their listings. 

Want more eyes on your listings? Then become an influential player in social media and turn views into sales. Apart from reaching out to potential clients, it also helps you reconnect with past clients.

Another tool that can help you reach thousands of potential clients is the WhatsApp chatbot. It’s similar to WhatsApp Business but you get to design the conversation flow as you wish. Ask as many questions as you want and learn more about your customers through their answers The agent can join the conversation live. If not the lead gets automatically routed to your email or CRM. 

Plus, you're reaching customers on a platform they’re accustomed to, making it more personal and easier to establish an instant connection.

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Top 7 real estate marketing trends: High-performing website with good SEO 

Until a few years ago websites were treated like a Yellow Pages book where customers just look for contact information to get in touch with the real estate agent. But now customers prefer the website to show them their dream house. 

97% of homebuyers use the internet in their home search, meaning that customers are on the hunt for more information online. Boosting your real estate marketing online presence through SEO is like fine-tuning your digital space for more visitors. 

Focus on making it easy for customers to find and explore your business. SEO should be your well-oiled real estate technology tool in creating a smooth journey for them. Tailor your content with real estate marketing ideas that match what your audience is looking for. Use Google My Business and local SEO to ensure that your online presence vibes with your physical location. List your services, post updates, and keep your contact info local. Keep optimising your website for better performance. 

A top-notch real estate website boosts your rankings, bringing in more traffic. And when they visit your website make sure you’ve got a conversion tool like Serviceform's real estate chatbot to capture the traffic and convert it into sales. 

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Top 7 real estate marketing trends: Chatbots as AI-powered customer support assistants 

We just saw why real estate chatbots are a must-have real estate technology tool for your website. Their benefits are enormous and we need to talk in detail about them because they’re the queen piece in your real estate marketing chess game.

A real estate chatbot helps you understand customers’ needs, and answer questions about their preferences, budget, and estimated buying time Whether it's a family searching for a dream home, looking to sell a house, or doing a lucrative investment, these chatbots turn tricky tasks into smooth, fun experiences. In doing so, generating more leads for your business.

Chatbots can increase both your website engagement rate and conversion rate.  Add AI into the mix and you’ll get the best real estate assistant that every realtor dreams of. This frees up realtors and brokerages from countless hours of answering repetitive sales calls and emails. 

And here's the real deal – these chatbots are pros at upselling and cross-selling, classic moves in real estate marketing. Use chatbots to implement real estate marketing ideas including scheduling appointments, acting as a reminder, and updating the schedule. Want a virtual tour? These chatbots have you covered with a 360-degree view, so you can do a property demo without stepping outside. How cool is that!

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Top 7 real estate marketing trends: Personalisation and Adapting to Buyer Preferences

The rule of thumb in real estate marketing strategy is adapting to the constantly changing buyer preferences and meeting the evolving demands of the market. 

Making things personal does make a difference. Real estate agents who take the time to know their clients' likes, needs, and dreams are building strong friendships. Tailoring the home-buying journey not only helps buyers find their dream home but also creates trust and satisfaction.

How do you stay in the loop with real estate trends? Attending industry conferences and events is the way to go. It's like a chance to chat with other pros in real estate marketing, catch up on fresh real estate marketing ideas, learn about new real estate technology, and pick up advice from the experts. Attend conferences, seminars, and shows to get to the bottom of what's happening now and what's coming up next.

To keep things sharp, keep an eye on the latest real estate marketing ideas and new trends in real estate. Be active on social communities like Slack, Reddit and Linkedin. Use market research studies, data tools, and social media tracking to learn about what customers like, the housing market predictions, and what strategies your competitors are cooking up. 

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Top 7 real estate marketing trends: Data-Driven Marketing

Data-driven real estate marketing provides deep insights into new trends in real estate, buyer behaviour, and housing market predictions. With the right data at your fingertips, you can identify emerging trends, anticipate market fluctuations, and tailor your real estate marketing ideas accordingly.

Data and analytics tools which can be embedded in your website can be used to track the performance of marketing campaigns. You can simply use Google-powered tools like GA4 and GSC — since most of the website traffic is powered by Google the data will be pretty accurate. If you want more in-depth analytics consider using tools like Hotjar, Mixpanel, Ahrefs and SEMrush. 

By analyzing data on website traffic, click-through rates, and other metrics, you can determine which real estate marketing campaigns are the most effective and make adjustments to improve performance.

Using real estate technology automation tools with the help of predictions gained through data analytics helps you set up relevant workflows. For example, when a potential buyer signs up for a newsletter or downloads a property guide, an automated email workflow can be triggered to send a welcome email, followed by a series of nurturing emails that provide valuable information and showcase relevant properties.

Don’t want to spend your time with complicated tools? We have a simpler way of tracking your property listings and how your web visitors interact with them through our real estate chatbot.

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Top 7 real estate marketing trends: Sustainable Real Estate Marketing

Sustainability is no longer a buzzword in real estate marketing; it’s a way of life. Global Market Insights statistics project that the market for smart building management systems, contributing to energy efficiency and waste reduction, will reach a value of $155 billion by 2028.

It’s about lessening our impact on the planet and guess what a lot of customers are highly considering this. Buyers are increasingly drawn to homes with eco-friendly features such as solar panels, rainwater harvesting systems, and energy-efficient windows. This real estate technology provides a win-win situation – lower utility bills and a smaller carbon footprint.

Showcasing nearby green spaces, public transportation options and eco-friendly local businesses are a few real estate marketing ideas to enhance the appeal of a property and its surroundings. 

Summary 

Woo-hoo you’re now all equipped with the knowledge of real estate marketing trends and real estate technology tools you need to implement some killer real estate marketing ideas in 2024.

But why just stop with that? Explore more top real estate conversion ideas and the benefits of lead automation.